Released on = February 13, 2006, 8:57 am

Press Release Author = Fernando Macia

Industry =

Press Release Summary = Human Level Communications has been awarded a search engine
positioning contract by Turespaña (Ministry of Tourism, Industry and Commerce of
Spain) to improve strategies related to the search engine optimization (SEO) of
Spain's official tourist portal, www.spain.info.

Press Release Body = The project's budget, the broad variety of search terms, and
the extensive number of web pages that are to be positioned, will rank this SEO
initiative among the most important projects of its kind in the Spanish speaking
market.

The primary mission will be to guarantee the visibility of the portal www.spain.info
within the most important Internet search engines -Google, MSN Search, Yahoo!, etc.-
for a wide variety of search terms in Spanish, English, French and German.

This activity, that complements the online campaign launched by Turespaña, will be
administered by the State Society for the Administration of Tourist Information
(SEGITUR) S.A., entity responsible for the renowned portal www.spain.info,
recognized internationally as the best Internet site for planning a trip to Spain.

After a thorough analysis of the portal www.spain.info, Human Level Communications
presented a proposal for the optimization of the website that includes initiatives
in various areas. The main objective is to improve the site's search engine indexing
and positioning for an extensive range of search keywords related to the topic of
tourism in Spain.

Human Level's proposal was selected "due to the thorough analysis that was conducted
of the www.spain.info portal and the subsequent identification of candidate areas
for improvement", and "because of the experience demonstrated by this consulting
firm in similar SEO/SEM campaigns implemented in various languages" and, finally,
because the proposal "offered the most complete technical solution".

About Human Level Communications (HLC)
Human Level Communications is a Spanish firm and a pioneer in the application of web
optimization techniques, search engine positioning, and web performance analysis.
HLC has successfully implemented SEO and SEM campaigns in multiple languages for
companies in a variety of countries. HLC has offices in Spain and the United States
and maintains a presence in Latin-America via strategic partnerships with other
consulting firms in those countries. For additional information access
www.humanlevel.com

About SEGITUR
The State Society for the Administration of Tourist Information (SEGITUR) is
responsible for introducing and sponsoring the use of new technologies in the
tourist sector. The administration, maintenance and promotion of www.spain.info are
some of their most important initiatives. For additional information access
www.segitur.com

Web Site = http://www.humanlevel.com

Contact Details = Human Level Communications
C/. Concejal Lorenzo Llaneras, 2 Ent. 5A
03005 SPAIN